New Law Allows Alcohol Sampling In Supermarkets

SACRAMENTO (CBS13) — Californians can drink up in the new year. A new law is allowing supermarkets to serve wine, beer and hard liquor in their stores.

Large grocery stores like Raley’s, Safeway and Walmart could start serving alcohol samples to their customers tomorrow while they shop.

Companies hope this will encourage people to buy their products.

“I think it’s not a bad idea. Because from a marketing and merchandising perspective, [it] gives these guys the opportunity to sell some more, and for the guys that are making the liquor and the wine, a chance to show off their product a little more,” said shopper Lindsay Harrison.

Opponents of the law say stores will be sending the wrong message to kids out shopping with their parents.


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