Whole Foods Aiming To Change Its ‘Pricey’ Reputation

LOS ANGELES (CBS) — Whole Foods is trying to change its reputation for being too pricey.

The grocery chain is offering more promotions and discounts in all of its stores, and lately it has held many of its grocery prices flat despite its own costs rising.

Whole Foods executives say that while certain product prices may be going up, the number of good deals consumers will find will make up for that.

In its recent quarter, Whole Foods opened six stores, focusing on these new markets where its says rent is lower, square footage is smaller and competition for natural, organic food isn’t as competitive, according to a report in the Wall Street Journal.

Core customers at Whole Foods spend, on average, nearly three times more than new customers, the company told the Journal.

Whole Foods also is facing new competition. Lower-priced organic grocer Trader Joe’s is expanding its geographic reach from the two coasts.

Over the past few months, Whole Foods signed eight new leases for smaller stores averaging 33,000 square feet, which is about 25% smaller than some of its traditional stores. The company is on track to open 24 to 27 new stores in fiscal 2012 and another 28 to 30 in fiscal 2013.

Comments

One Comment

  1. JJ says:

    Since bying food at Whole foods and other organic product stores, Ive noticed how much better I feel. No more indigestion or other health issues from proceseed foods. Try it for a few months, you may be surprised.

    1. stan atkinson says:

      taking a dump more often helps too.

      1. StanTheMan says:

        right on Stan…that was truly inspiring…pass the fiber please!

    2. stan atkinson says:

      StanTheMan: anytime!

    3. Andrew says:

      I’m sure you do. That’s called the placebo effect. Try sugar pills. They’re cheaper.

      1. nothingchanges says:

        Cup of coffee with lots of sugar and your guaranteed to spackle the bowl😉

  2. Local Organic says:

    Great store, I love shopping there. There prices are higher, but so is the quality when compared to other chains in the area. The only problem I have is that most of thier “house” brand items (365) are all from Texas. So their healthy and organic house brands are all coming on rail or truck from Texas and not from local California farms. It offsets the benefits of organic when you bring in the fuel/waste cost to the enviroment.

    1. Andrew says:

      You mean it adds to the DETRIMENT of organic, by adding to the increased use of fossile fuels, pesticides and land area to grow lower-yielding crops by forsaking modern technology by using 19th century farming methods so you can feel all warm and fuzzy about your food. Yes, that’s right MORE pesticides, boric acid, pyretherine, rhodenone, copper sulfate, nicotine, all the heavily-used toxic chemicals in organic farming that are good for you because they are NATURAL. Ummm, yum. And don’t forget that you are displacing Bambi and Thumper by using more land to get the same yield as conventional. Or that you’re contributing to global warming and soil erosion by tilling the soil while forsaking no-till technology.

  3. Rusty says:

    I call Whole Foods customers Whole Fools.

    1. Mike says:

      Wow, that’s great Rusty. It’s critical thinking such as yours that has helped mankind reach into space, harness the power of the atom, and solve the Rubik’s Cube in under 10 seconds.

      1. stan atkinson says:

        Mike: your point? Quick! Get to it!

  4. Ms. P says:

    I’m wondering when they’ll start their “lay-away” program. We call them “Whole Paycheck”…..

    1. StanTheMan says:

      There’s something – “lay away” some organic yogurt, wait a few weeks you can now get organic cottage cheese for the yogurt price.

  5. Ginna says:

    I went into the Whole Foods here in Folsom with the mindset that it was going to make my eyes bleed to look at the price tags on the shelves like it did when I lived in Washington DC and went to Whole Foods over there. Mind you, I went to DC in 2002 and this is now 10 years later. I was actually shocked that their produce prices were more in line with Raley’s than anything. I was so adamant about NOT going to Whole Foods because they were so expensive, but I must admit… I was wrong. They’ve either lowered their prices or they were introductory prices aimed at getting new blood into their stores. Either way… I may give them a try for shopping. It wasn’t like their products were bad. They’re even cheaper than my local IGA.

  6. Andrew says:

    To all the organic/Whole Foods bandwagoners. What you don’t realize is that organic farming is DETRIMENTAL to the environment, while adding no proven health benefits. Organic farming INCREASES use of fossile fuels, pesticides and land area to grow lower-yielding crops by forsaking modern technology by using 19th century farming methods so you can feel all warm and fuzzy about your food. Yes, that’s right MORE pesticides: boric acid, pyretherine, rhodenone, copper sulfate, nicotine, all the heavily-used toxic chemicals in organic farming that are good for you because they are NATURAL. Ummm, yum. And don’t forget that you are displacing Bambi and Thumper by using more land to get the same yield as conventional farming. Or that you’re contributing to global warming and soil erosion by tilling the soil while forsaking no-till technology. And to all the locavores, where the food comes from isn’t the biggest factor in fossile fuel usage, it’s the method of transportation. Air and ground is the worst, Ship is the best. Your apples that are trucked in from California probably use more fuel then those shipped by surface from New Zealand. Do some real research and stop following urban food fads like sheep!

    1. nothingchanges says:

      Andrew, I think your hugging that tree a little hard, And get your thingy out of the knot hole !

  7. Survivalcavefood says:

    Very beautiful store, want to shopping there & we are also provides emergency preparedness food and also supply wide range of best freeze dried food including canned beef, canned chicken and other long term storage food at very competitive prices.

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