‘Cash Mob’ Invades Folsom Restaurant

FOLSOM (CBS13) — You’ve probably heard of a “flash mob” by now, but what about a “cash mob?” The idea is to mob a local business to help boost its sales.

“It’s something that’s been happening across the nation,” organizer Becky Moirao said.

And on Saturday, it happened in Folsom for the first time. Relylocal.dom relied on social media sites to organize the cash mob at the Fresh Mex Express Mexican Grill on Prairie City Road.

“We just ask people to come spend $10,” Moirao said. “It’s a simple concept, but it gives that business a nice boost.”

Lupe Kinsella heard about it on Twitter and couldn’t resist. “I support it 100 percent,” she said. “I think it’s a great idea, a great way to support local businesses.”

Owner Alex Bazadegarcia says loyal customers have allowed her family to keep their three locations open, and the cash mob provided a nice bump in sales.

“I love it,” she said. “This is town people helping a town business.”

Moirao said the goal is to get people thinking about where they’re spending their money.

When residents spend locally, she says, “the majority stays in the local economy and recirculates, so it just makes for a healthier economy.”

  • Tom Jones

    finishing that last comment :)

    Once way get local business to use it, we’ll have more of a reason to shop at these local biz more than just a one off time during a cash mob.

  • Brian

    please fix the link it should be .com not .dom

  • Rusty

    Maybe if the business offers a decent product at a reasonable price, it can be sustained the old fashion way….supply and demand. I rather eat lead than use my money to sustain a business I loath.

  • Tinman

    Awesome story, finally some positve news. Great story to read first thing in the morning. Would be a cool thing for Facebook friends that are local to each other to put together. Getting together face to face and helping a local business at the same time.

  • Becky Moirao

    Thanks Brian! I was going to mention the same thing. The site is http://www.relylocal.com or better yet, http://www.relylocal.com/folsom. If you visit the site, you will see how RelyLocal supports local businesses. The Cash Mob is just one of the things we do!

  • Tom Smith

    relylocal.com: “keeping 90% of revenue in the local community” — I guess that means that 10% of your cash mob money goes to the 1% at relylocal.com :) I like the site mentioned by Tom (www.dealproxi.com) — I read their info and they don’t charge anything. Much better deal.

  • Becky Moirao

    Our March Cash Mob planning is underway – Mark your calendars!!

    The location will be announced about a week prior. We’d love to see you there supporting local business.

    The purpose of these events is to get people thinking about where your money is going when you spend it online, big box or corporate stores vs locally owned. When you spend online, 100% of your money disappears from our local economy. Big Box spending only leaves about 14% behind, mostly in wages. Money spent at most locally owned establishments is our best bet. On average, about 68% of that money stays right here.

    Hope to see you there!

  • Will E.

    Love the concept. Great way to support your community!!

    On a side note, I googled dealproxi.com. They are spammers. Every “cash mob” story in the US has the same comments by them. Kinda makes me wonder about their credibility. I’m guessing Tom Jones & Tom Smith are one in the same. Not very creative. Definitely not local, and probably not even US based.

  • Robyn

    It would be interesting to know how the local business is selected. Why do I have a bad feeling there is a kickback somewhere in this?

  • Tom Jones

    dealproxi.com are spammers, really? Just because I sing the praises of site that is trying to do a better job of supporting local businesses and want to help get the word out on comment boards, I am a spammer? Not creative, how so? Have you actually read their info? Credibility? Again, based on the fact that they are trying to help local biz, they are somehow un-credible?

  • Tom Jones

    Clearly ONE site cannot be local to EVERY community, and I can assure you they are in the US — however this one site is trying to help small bix in EVERY local community. Did you notice they charge NO fees. Have you noticed that some cash mobs are being organized by FOR PROFIT companies like relylocal.com that charges 10% of the money that you as a well meaning customer think ALL is going to the business…

  • Tom Jones

    Seriously Will E., read up on what you are talking about FIRST before BASHING. dealproxi.com will be awesome if we can get a bunch of local merchants in an area to use it. It will help them and give a real reason to the customer to come in and spend their money.

  • Tom Jones

    And on Robyn’s point — yes, as I have mentioned,the COMPANY (not the merchant, or a local cash mob) that organized this (relylocal — not local to the folsom area BTW) says on THEIR website that they give 90% back — which seems to indicate that this “non-local” company keeps 10% of the cash mob money.

  • Tom Jones

    So — yes, I believe this would be called a “kickback” as Robyn describes it :) Seems to defeat the purpose of a cash mob. And this model means the business has requested the cash mob — which means that the motives are not necessarily as pure as an organic cash mob that chooses a business based on need — not one that “wants one.”

  • Becky Moirao

    Hi Robyn! For the first Mob we chose a business that partnered up with us early on. We thought they would be a place that most people would like (as opposed to choosing a coin shop for instance. A coin shop would exclude a lot of people from participating). We notified the business about a week prior to ensure that they would be properly staffed/prepared. All money made from the event goes to the business, not us. Actually, we put money in to promoting it. We get publicity/promotion out of it, but nothing more. I understand the skepticism, in this day and age especially, however we truly are just local residents who love our community and part of what makes our commmunity so unique and wonderful are the locally owned businesses. We just want to do what we can to help keep it that way. We do charge businesses to partner with us but it is just $25 per month. They are getting a great value for that monthly fee. You can check out the site to see what we offer and who we are at http://www.relylocal.com/folsom.

    The next mob is a morning mob, so we are looking for a coffee shop or diner. Preferably one that needs a little help. We are open to suggestions.


  • Tom Smith

    “We provide the software, training, support and network of other owners to help you launch a RelyLocal campaign in your community. Not only will you be helping your neighbors, but you have the potential to earn a solid income – keeping 90% of revenue in the local community.”

    So, apparently here is your chance to make money off the legitimate “cash mobs” movement — just create your own fake cash mob (for a business that pays you to do it) and rake in the $$$.

  • http://dhcdvms.wordpress.com/2012/03/01/could-cash-mobs-strike-your-downtown/ Could cash mobs strike your downtown? «

    […] the cash mob.  These not-so-random events encourage downtown retail lovers to truly put their money where their mouths are.  Or you could use it as a tool to help a heritage […]

  • Tom Smith

    Never mind. I’m a bit of an idiot sometimes. I don’t even know what my problem is. Sometimes I even mix up my own last name. Jones, Smith, you have to admit – it’s confusing.

  • Tom Jones

    Yeah, me too…

  • Anna Anderson

    Love the last two fake comments above of people pretending to be Tom and Tom… :) I checked out dealproxi and it looks great. Too bad sites like relylocal are trying ot make money off of the cash mobs.

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