Chick-fil-A Restaurants Face Day Of 'Kiss-In' After Conservatives Deliver Record Sales

SACRAMENTO (CBS13/AP)- Gay rights activists and other supporters of marriage equality planned a national "Kiss-In" at Chick-fil-A restaurants Friday to protest the fast-food chain owners' opposition to same-sex unions, two days after gay marriage foes delivered the chain a one-day sales record.

The protest was scheduled for 5 p.m. Organizers are encouraging participants to kiss a member of the same sex at Chick-fil-A restaurants across the country.

This after the company's CEO publicly stated his objection to same-sex marriage last month. That prompted an unofficial "Appreciation Day" Wednesday that drew long lines at Chick-fil-A restaurants nationwide.

Talking about love rather than hate, that was Ken Pierce's mission Friday.

"This is about treating each other with respect," he said. "One hating against the other, that's not what this is all about."

Pierce helped organized a local kiss-in at the Chick-fil-A on Alta Arden in Sacramento.

Pierce says he hopes the day educates people, but sides have clearly been drawn.

"The people who say they are more tolerant are the ones who stomp on free speech and I think there's a lot of people who are tired of that," one customer said Friday.

But Pierce says he has no problem with people supporting free speech. He says his beef is with Chick-fil-A's CEO giving money to what he described as "hate groups."

"These are very dangerous organizations."

The owner of the Alta Arden Chick-fil-A franchise has tried to stay out of the debate but received attention for his business' membership in the Rainbow Chamber of Commerce, agroup that promotes networking within the LGBT business community and its supporters.

Joshua Paul released this statement about his membership. "We support a wide variety of organizations in Sacramento, including the rainbow chamber. The Chick-fil-A culture and service tradition in our restaurants is to treat every person with honor, dignity, and respect."