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Amazon Gets Into Wine Shipping Business

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SACRAMENTO (CBS13) – Amazon.com is now wooing wine lovers with thousands of bottles ready to ship to your door.

What if that perfect pour was just a click away? Oak Ridge Winery in Lodi is one of a few local wineries toasting to Amazon to “get a broader focus or broader view of our brand across the United States,” general manager Nick Caravidas said. “Amazon has monstrous potential.”

They’re tapping into the most popular online shopping site.

Nick showed us his most popular bottles, including one called three girls, which is his top seller.

“My wife is one of three girls I had three girls and her sister had three – anyway, I had to make a brand out of it.”

Now through Amazon, the world will see what Lodi’s oldest winery and largest grower of red zin has to offer.

It’s bottoms up for business, where the sky is now the limit, at least in the 12 states where Amazon is now shipping wine.

“The biggest key, though, to shipping is it’s going to cost you $9.99 to but one bottle or six, so you might as well buy six,” Nick said.

The bottle comes directly from the winery and Amazon is more of the middle man.

During the holiday season bottle after bottle will surely be shipped cross country, a sort of modern wine tasting through the World Wide Web.

Nick says they will sell the bottles at the same price you can buy them from the store, so it’s not really about getting that steal on your Amazon purchase.

It’s more about the convenience of having a bottle you can’t find at a nearby store show up right to your door.

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