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Hollywood Sign Now Ready For Its Closeup

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The freshly painted Hollywood Sign is seen after a press conference to announce the completion of the famous landmark's major makeover, December 4, 2012 in Hollywood, California. Some 360 gallons (around 1,360 liters) of paint and primer were used to provide the iconic sign with it most extensive refurbishment in almost 35 years in advance of it's 90th birthday next year. (ROBYN BECK/AFP/Getty Images)

The freshly painted Hollywood Sign is seen after a press conference to announce the completion of the famous landmark’s major makeover, December 4, 2012 in Hollywood, California. Some 360 gallons (around 1,360 liters) of paint and primer were used to provide the iconic sign with it most extensive refurbishment in almost 35 years in advance of it’s 90th birthday next year. (ROBYN BECK/AFP/Getty Images)

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LOS ANGELES (AP) — The Hollywood sign’s 10-week facelift is complete with nine shiny white letters ready for a 90th anniversary close-up.

Workers stripped the 45-foot letters of weathered paint, applied 105 gallons of primer and coated them with 255 gallons of high-reflective white paint. Sherwin-Williams picked up most of the $170,000 cost.

The sign celebrates its 90th anniversary next year.

The painting project began in October, about 35 years after the sign was rebuilt.

The hillside sign went up in 1923 at a cost of $21,000 to promote a Hollywoodland Real Estate Group development.

It read Hollywoodland until 1949, when the Hollywood Chamber of Commerce entered into a preservation deal and the last four letters were removed.

It was replaced in 1978 following a fundraiser hosted by Playboy founder Hugh Hefner.

Copyright 2012 The Associated Press.

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