SACRAMENTO (CBS13) – Small businesses in midtown Sacramento are celebrating a boost in their bottom lines thanks to the holidays, whose numbers showed business was booming.

The first local campaign of keeping green on the grid proved to be just the push Birkenstock needed to keep their green going.

“The largest response we’ve ever seen from people really committed to shopping locally,” owner Toni Budworth said.

Budworth has owned her store in midtown for a decade, 27 years in the business and she’s glad to call her spot on 25th Street and J Street home.

“I think being in midtown is such a treat for us, and we’re so visible right on the corner here,” she said.

During the holidays this past year, midtown saw a 15 percent increase in sales compared to the 2011 holiday shopping season.

They’re not alone. French Cuff Consignment saw sales jump 14.2 percent, and Heart Clothing Boutique saw a 15 to 20 percent jump in sales for the year.

“It’s accessible, we have great food here. We have retailers of all kind, great clothing, shoes, art stores, specialty gift shops, all kinds of diversity,” Midtown Business Association Executive Director Elizabeth Studebaker said.

Stores like Freestyle Clothing Exchange said people specifically showed up for the local experience.

“We got a lot of families from out of town, people coming in saying ‘I wish there was this kind of thing in my town,’ ” assistant store manager Breanna Hawkins said.

Their quirky cuts and stylish shoes made their shop standout. The same goes for Sugar Shack Boutique.

“We had a lot of people come out and tell us they were specifically shopping local businesses , just making that extra effort to support the community,” said Lindsey Brown, sales consultant for Sugar Shack.

Another incentive for shoppers out here was the free parking. The city has done this for several years, free parking during the holidays in the afternoons and weekends. It sure got shoppers spending their coin when they weren’t worried about feeding the meter.

This certainly kept stores busy, so they had a lot to be grateful for.

“The small businesses are the heart of the community and here to support each other, and keep the money here in Sacramento,” said Brown.

After all, keeping money in Sacramento means stores like these will get to stay here.

Some stores like Birkenstock say “Small Business Saturday” brought in triple the business than last year.


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