SACRAMENTO (CBS13) – A couple of friends took an obsessive couponing hobby and turned it into a cash cow. They just launched a new website that not only benefits small businesses but keeps money in your pocket.

Steven Kott’s not afraid to admit it, “I’m the couponer in the family.”

This savvy saver clips to cut down on expenses.

“I’m the one out there looking for the deals. My wife asks me,’ you got any coupons?’ I say, ‘yeah, I got some,’” said Kott.

So he and a friend came up with a crazy idea. You may have seen driving around town.

“We created it for the small businesses to make them more successful than they already are today as well as for the consumer,” said Kott.

Unlike popular discount sites like Groupon and Living Social, Krazy 4 Coupons doesn’t require you to pay for the coupon ahead of time. You just click and print for free.

“We offer more for the business, and on top, we don’t have 50 percent off of the coupon,” said Kott.

The website’s been up and running for only a few weeks, but small business owners say it’s working.

“We get a lot of response from that coupon. You can’t beat that,” said Kott.

Matthew Fare, owner of NY Pizza in Roseville, has been in business for 17 years and says advertising is the key to his success because he’s tucked away in a shopping center with little foot traffic.

“They try, they like it, they come back,” said Fare.

Although some men may find it embarrassing, Kott thinks clipping coupons is cool.

“Any guy that wants to coupon, come with me we’ll do it together,” said Kott.

For a few hundred dollars per year, small businesses can be featured on the site.

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