AUBURN (CBS13) – Local stores were amped for Amgen – and for business. Just ask Oliver Bell, owner of Roseville Cyclery.
“Road bike sales will pick up for sure,” Bell said.
Al Lauer, owner of Cherry Records, had a prime race spot.
“It’s pretty exciting with the sprint happening right in front of the shop,” Lauer said.
Hundreds of spectators lined Lincoln Way in Auburn – all potential customers in the eyes of business owners.
“I hope they come in and shop, every one of them,” Lauer said.
The Nectar Café is usually closed on Sundays, but they couldn’t pass on the opportunity to capitalize on the cycling craze.
“I’ve got a great view, don’t I? Right out the window; so we’re excited,” said Roy Cunningham, owner of Nectar Café.
Also hoping to make a few bucks was entrepreneur Phil Green, who was charging a parking fee for those not wanting to brave the wind.
“It’s going to be the greatest seats in the house. People can park in the car, get out of the wind and still get a great view,” Green said.
Bicycle shop owners say it also helps that the Amgen Tour of California is happening during National Bike Month.