Super Bowl PSA Will Highlight Domestic Violence Awareness
SACRAMENTO (CBS13) — During this year's Super Bowl, a nonprofit will show a serious message about domestic violence.
The ad comes after a season marred by domestic violence incidents from the National Football League.
It starts off sounding like a 911 misdial, but as the camera hovers over a wrecked home and the 911 operator begins to catch on, it's clear the caller is secretly asking for help.
The PSA was created by a campaign called No More with production costs and airtime covered by the NFL.
It's a step in the right direction, says WEAVE Executive Director Beth Hassett, after the way the league handled the domestic violence case against Ray Rice.
"They've got a lot of muscle, and they've got a lot that they can put behind an effort to raise awareness and to get more services for victims," she said. "I think this is a great first step."
Hassett says pictures of bruised women don't usually resonate with people. In the PSA, there are no people seen.
"Hopefully this spot will help a victim," she said. "Hopefully somebody will say, 'Wow, I noticed that something seemed wrong with my neighbor or my co-worker or my friend and I realize it's my job to step in and try to help this person.'"
