Mattress Company Apologizes After Offensive Sept. 11 Commercial

2 p.m. UPDATE: Miracle Mattress has closed its doors indefinitely, the company announced on Facebook on Friday.

The store, which has been open since December of 2015, will remain closed through the weekend and has planned to offer support for Sept. 11 victims and memorial funds.


SACRAMENTO (CBS13) — A mattress company has apologized for a Sept. 11 commercial featuring two towers of mattresses being knocked over.

Miracle Mattress has since removed the video from its Facebook page, but not before it was uploaded to YouTube.

The commercial features a woman describing the a sale where all mattresses are the twin-sized price with two men in front of two stacks of mattresses behind her. At the end of the commercial, she swings her arms back, and the two men react as if they’ve been hit by her and fall backward into the mattresses knocking them over.

The commercial ends with the woman screaming, then turning to the camera attempting a somber expression saying “We’ll never forget.”

Sunday will mark 15 years since terrorists flew two planes into the World Trade Center towers, killing nearly 3,000 people. On that same day, a plane was flown into part of the Pentagon, while passengers fought back against hijackers on another plane, causing it to crash in a Pennsylvania field, averting a potential attack on Washington, D.C.

The San Antonio company issued an apology letter on Facebook from the owner saying he was unaware of the event.

Multiple people in the comments have pointed out the woman in question is the owner’s daughter.

A commercial produced by the same company for the Fourth of July features a similar aesthetic, with the same woman and men in the video.

shock Mattress Company Apologizes After Offensive Sept. 11 Commercial

At the end of that commercial, the men “pass out” on mattresses from the shock of the prices, falling backwards in a similar way.

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