Xavier Poix (2nd R), managing director o
Xavier Poix (2nd R), managing director of Ubisoft French Studios, demonstrates with Nintendo of America President and COO Reggie Fils-Aime (R) Ubisoft’s “Just Dance 4″ multiperson dancing and signing game for Wii U at the Nintendo E3 2012 media briefing in Los Angeles on June 5, 2012. The Electronic Entertainment Expo (E3), the video game industry’s biggest event, runs from June 5-7. AFP PHOTO/ROBYN BECK (Photo credit should read ROBYN BECK/AFP/GettyImages)