ROSEVILLE (CBS13) – Roseville is learning there’s only one way to rock, as the former lead singer of Van Halen celebrated the soft opening of his new restaurant.

The business is expected to give the area an economic boost and bring jobs.

Sammy Hagar is ready to perform, and so is his new restaurant, Sammy Hagar’s Beach Bar & Grill.

“This is really a home run,” said Hagar. “It looks fantastic; it’s got a great vibe about it.”

The former Van Halen singer opened up the doors to his restaurant for a soft opening, but already the business is creating quite the buzz.

Fans who couldn’t get inside lined up outside the restaurant, and many are already making plans for its official opening next weekend.

“My wife and I are looking forward to having lunch here,” said one customer.

The Rock and Roll Hall of Famer took the stage as the mayor presented him with a key to the city and declared Saturday Sammy Hagar Day.

City leaders hope his restaurant will bring an economic boost to Roseville.

“I think it’s going to make it a lot of fun for a lot of people,” said Roseville Mayor Pauline Roccucci. “We’re going to have a good time.”

Hagar says he chose to open his restaurant on Vernon Street in downtown Roseville because of its historic feel.

“This is really a cool place because it’s got history,” said Hagar. “It’s got soul.”

In an area already gaining momentum in its night life, downtown Roseville is certainly getting another reason to rock and roll.

The money raised from Saturday’s concert will go to local charities.

Before the doors opened, Hagar said they had already raised more than $40,000, and hopes to hire about 150 people.

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