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Sacramento Digital Marketer Urges Newcomers To Stay Educated

With several small business brick-and-mortar stores keeping their doors open, while at the same time venturing bravely into e-commerce, it's the job of a digital marketing agency to ensure their online presence is getting the best possible foot-traffic. That's where entrepreneur and founder, Christ Post, comes in. As CEO of Post Modern Marketing, Chris has been helping Sacramento's small businesses build better websites since 2010.

SAC-Tech
(Photo Courtesy of Christ Post)

What are your duties?

"Overseeing a digital marketing agency composed of 10 people, and anywhere from 10 to 20 projects at a time. I meet with our various directors (CFO, COO, CMO and Sales) to make sure the company is healthy both from a financial and marketing level, and also that my team is living up to the strict customer service standards I expect."

What parts of your job do you most enjoy?

"To be honest, there isn't much I don't enjoy. I love the people I work with and the customers we serve. I love being creative and seeing the results of that creativity translate into real dollars for our clients. It's one of the best feelings in the world! I'm a computer and marketing geek at heart, so I would be doing this for fun if I did not do it professionally."

Has your education helped you?

"I attended private high school (Christian Brothers H.S. in Sacramento) and received a degree in business administration and marketing from CSU, Chico. It definitely helped in more than just the educational content I absorbed, but also how to work with a diverse group of people. My business classes provided a well-rounded exposure to all the different areas of a business (operations, finance, sales, marketing, etc.) and that has been very helpful as a business owner."

Any advice to marketing newcomers?

"The digital marketing industry changes rapidly, but it's a fascinating industry to be in with nothing but growth forecasted ahead. I would advise people entering this industry to learn about technologies, such as marketing automation and analytics as well as embracing inbound marketing as a philosophy. These skill sets will become very valuable as more advertising dollars shift to digital."

Paulo Acoba is a California native raised in the Bay Area and living in the Central Valley. He enjoys distance running, cycling and grassroots motorsports. He holds a degree in management from the University of California Merced. Paulo has been writing for Examiner.com since 2012 and covering the Fresno area.

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