A German grocery store chain has a commercial out for the holidays that’s generating a lot of buzz for its powerful message.

The ad for the company EDEKA, which is in German with English subtitles (which you probably don’t need anyway), runs 1:46 and tells the story of a senior who’s alone for the holidays. It’s well-made and has a clever ending you have to see, although it might not be safe for work if you cry easily.

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Some people have gone to social media saying they liked the commercial, calling it a “tear-jerker”, “touching”, and that it helped them appreciate their family more. Others are calling it manipulative.

As of Wednesday morning, the commercial had been seen almost 21 million times on YouTube.

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Here are a few things people are saying about it on Twitter:

What do you think about the commercial? Join the conversation on our Facebook page and chime in.

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And if you can’t be with family or friends during the holidays, here are five reasons why that’s not such a bad thing.