SACRAMENTO (CBS13) – Music means money for Sacramento, attracting new crowds.

“No we never did come downtown, so I’m kind of excited.”

Maryanne Reisig is downtown to attend the Neil Diamond concert at the Golden 1 Center. It’s her first time at the new arena.

“Looks like some cool news restaurants, and I came down early just to get a lay of the land,” Reisig said.

Big name concerts like Katy Perry, Janet Jackson, and Neil Diamond are a different kind of cash crop for this farm to fork city. The Golden 1 is a game changer, says Mike Testa of Visit Sacramento.

“We’ve been told is it’s one of the top-revenue grossing arenas in the country and a lot of that is certainly because of the music that goes into that building. It is showing that this market can [not only] support concerts but it can support big-name concerts.”

  1. The same concerts would have occurred anyway at the old arena.
    Downtown is a nasty traffic and parking mess compared with Natomas. No one denies that.

    It adds a new factor: if the event isn’t worth the traffic jam and expensive parking, you don’t go.
    With Natomas, those were not part of your consideration.
    Arco/Sleep Train arena is easy to get in, easy to park, and easy to leave (especially once you realize the Kings are losing badly late in the 3rd quarter, you leave a little early).

Leave a Reply