Filed Under:business, Donuts, Dunkin Donuts
Miami, UNITED STATES: A dozen doughnuts are pictured outside a Dunkin' Donuts store 27 September 2006 in Miami, Florida. Three years after New York City banned smoking in restaurants, health officials are talking about prohibiting something they say is almost as bad, artificial trans fatty acids. The New York City health department announced a proposal 27 September that would bar cooking at any of the city's 24,600 food service establishments using ingredients that contain the artery-clogging substance, commonly listed on food labels as partially hydrogenated oil which would create a huge problem for national fast food chains. Artificial trans fats are found in some shortenings, margarine and frying oils and turn up in foods from pie crusts to French fries to doughnuts. AFP PHOTO/ROBERT SULLIVAN (Photo credit should read ROBERT SULLIVAN/AFP/Getty Images)Miami, UNITED STATES: A dozen doughnuts are pictured outside a Dunkin' Donuts store 27 September 2006 in Miami, Florida. Three years after New York City banned smoking in restaurants, health officials are talking about prohibiting something they say is almost as bad, artificial trans fatty acids. The New York City health department announced a proposal 27 September that would bar cooking at any of the city's 24,600 food service establishments using ingredients that contain the artery-clogging substance, commonly listed on food labels as partially hydrogenated oil which would create a huge problem for national fast food chains. Artificial trans fats are found in some shortenings, margarine and frying oils and turn up in foods from pie crusts to French fries to doughnuts. AFP PHOTO/ROBERT SULLIVAN (Credti: ROBERT SULLIVAN/AFP/Getty Images)

QUINCY, Mass. (AP) — Dunkin’ without the Donuts?

A new Dunkin’ Donuts store opening in the Boston suburb of Quincy is giving the idea a try, at least in name. Officials say the “next generation” store being unveiled Tuesday will be the first in the nation to be billed simply as “Dunkin.”

But the chain’s signature doughnuts aren’t going anywhere. The restaurant will still serve the fried treats that have been a mainstay for the company since its founding in Quincy in 1950.

The shortened name is part of a broader rebranding at several of the company’s stores. The Canton, Massachusetts-based company has been referring to itself as Dunkin’ in advertisements for years.

The Patriot Ledger reports the Quincy franchise also will pilot other new concepts, including multiple, high-tech drive-thru lanes.

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