QUINCY, Mass. (AP) — Dunkin’ without the Donuts?
A new Dunkin’ Donuts store opening in the Boston suburb of Quincy is giving the idea a try, at least in name. Officials say the “next generation” store being unveiled Tuesday will be the first in the nation to be billed simply as “Dunkin.”
READ MORE: Brown's Homer Sends A's To 4-2 Victory Over Skidding AngelsBut the chain’s signature doughnuts aren’t going anywhere. The restaurant will still serve the fried treats that have been a mainstay for the company since its founding in Quincy in 1950.
READ MORE: Evacuations Lifted For Golden Fire In Tahoe National Forest Near Camptonville; Containment At 50%The shortened name is part of a broader rebranding at several of the company’s stores. The Canton, Massachusetts-based company has been referring to itself as Dunkin’ in advertisements for years.
MORE NEWS: Firefighters Have Busy Day Battling Several Blazes Across The Sacramento RegionThe Patriot Ledger reports the Quincy franchise also will pilot other new concepts, including multiple, high-tech drive-thru lanes.