LAS VEGAS (AP) — Las Vegas city officials are embracing Stanley Cup fever by refusing to use capital letters on the city’s official Twitter account in a playful shot at the Vegas Golden Knights’ opponent: the Washington Capitals.
The city posted a photo-shopped version of the famous Las Vegas sign with all lowercase letters on Friday and the message: “we’re serious about (hash)nocaps! (hash)goknightsgo.” Since then, the city has been Tweeting in all lowercase letters. MGM resorts also joined the push on its Twitter account.
The campaign hits back against the Washington Capitals’ “(hash)ALLCAPS” social media push.
The Golden Knights host the Capitals in Game 1 of the Stanley Cup Final Monday night in Las Vegas.
The expansion Golden Knights have won over Las Vegas residents during the team’s surprising run to the Stanley Cup Final.