Build-A-Bear Brings Back 'Pay Your Age Day'

SACRAMENTO (CBS13) — Build A Bear is bringing back its "pay your age" promotion but with a few changes this time.

Last year, thousands of shoppers stood in long lines to get their hands on a new fluffy friend. But this year the company has come up with a way to control the crowds.

READ MORE: Build-A-Bear's 'Pay Your Age Day' Draws Massive Lines

A limited number of tickets will be awarded to customers who sign up by June 16 on the Build-A-Bear website.