(CBS) — Tyson Foods, an early investor in Beyond Meat, on Thursday announced its first line of plant-based and blended meat products, marking the most formidable competitor so far to enter the fast-growing alternative meat market.
The food giant, the largest meat producer in the U.S., will start selling plant-based nuggets starting this summer and blended burgers made with beef and plants in the fall. As part of its new “Raised & Rooted” brand, both products are based on pea protein isolate, which is also the key ingredient in Beyond Meat’s products.
Under its existing Aidells brand, Tyson is also launching a sausage and meatballs product made with chicken and plants, including chickpeas and black beans.
Tyson had been monitoring the alternative meat market for years and in 2016 invested in Beyond Meat. But Tyson sold its 5% stake in the company ahead of Beyond Meat’sto focus on developing its own plant-based products.
Tyson still holds investments in lab-grown meat companies Memphis Meats and Future Meat Technologies, as well as in mushroom-based protein company MycoTechnology.
Beyond Meat did not immediately respond to request for comment.
Tyson’s entry into the meatless market is the latest in a burgeoning food sector that, along with Beyond Meat, includes startup Impossible Foods and industry stalwart Perdue Foods, which on Wednesday launched.
Tyson, with a large industry footprint, will be powerful competitor. The meat producer reported $40 billion in sales in its 2018 fiscal year, compared with Beyond Meat’s forecast of $210 million in sales this year. Tyson also operates 50 facilities just to process chicken, while Impossible Foods has just one factory in Silicon Valley.
— The Associated Press contributed to this report.