BURLINGAME (KPIX) — The Southern California earthquake is jolting Bay Area residents to get prepared for the big one.

“Everyone procrastinates until there’s a disaster and then they call,” said Jeff Tateosian, owner of Earth Shakes disaster supply store in Burlingame.

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Tateosian said his website received heavy traffic in the hours following Thursday’s Ridgecrest earthquake.

Not everyone is on board with being prepared.

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“We’re so immune to it in a way that we don’t think about it too much, I guess,” Daniel Wong said. But the San Francisco resident adds he’s going to look into getting an earthquake kit.

A study from the Public Policy Institute in 2014 showed half of Californians had earthquake kits. That means about 19 million people were not prepared.

Tateosian sells pre-made kits which come complete with food and water and other supplies.

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The USGS has more tips at: http://earthquakecountry.org/booklets