by Yasmeen Hassan

SACRAMENTO (CBS13) — A giant penis painted on a building in downtown Sacramento has people talking and some are wondering if it could have been a publicity stunt.

“From memes, gifs, shares, other versions of it, it’s been everything under the sun,” Lucy Crocker, president of Lucy and Company, said of the painting.

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The founder of the Wide Open Walls Festival says the artist did this as a joke. Intentional or not, that joke is a powerful tool.

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“Things that are funny spread like wildfire on social media and in the press,” Crocker said.

The artist is commenting about the painting, but it’s still getting a lot of attention. The attention is also helping the mural festival.

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“I think any attention is good. It means people will come out and look at them,” one resident said.