Watch CBS News

Kellogg Joins GLAAD For Anti-Bullying Campaign With All Together Cereal

(CNN) -- Raisin Bran, Corn Flakes, Rice Krispies, Frosted Flakes, Froot Loops and Frosted Mini Wheats in the same box?

The new concoction isn't just a kid's breakfast dream -- it's an anti-bullying campaign.

Kellogg's is partnering with GLAAD, an LGBTQ media advocacy organization, to release a cereal called "All Together," mixing cereals and their mascots to support anti-bullying and LGBTQ advocacy work.

"We all belong together," the company said in a statement. "So for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal. It's a symbol of acceptance no matter how you look, where you're from or who you love."

The cereals are packaged individually inside a purple box.

All Together is available for a limited time in honor of Spirit Day, an anti-bullying campaign that has millions of people wear purple to stand up against bullying.

Along with the cereal campaign, Kellogg's also pledged to donate $50,000 to GLAAD in support of the group's efforts.

The-CNN-Wire
™ & © 2019 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.