Do you think this new Carl’s Jr. commercial slated to air during Super Bowl Sunday is too racy? East Coast watchers think so, since the ad will reportedly only air in Western markets.

Carl’s Jr. ventures into familiar territory with the ad. Along the same lines as their commercials featuring Paris Hilton and Kate Upton, a scantily clad (although the ad somewhat implies much less clothing) model walks through a farmers market. She catches everyone’s attention, obviously for the burger (obviously).

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The ad stars Charlotte McKinney, a model with a massive following on Instagram and buzz saying she could be the next Kate Upton.

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If anything, the controversy surrounding the ad has already ensured that people are talking – with the Youtube post of the video already amassing 1.1 million views as of Friday afternoon.

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By the way, the burger featured in the ad is billed as being an “all-natural” burger, free of hormones, steroids and antibiotics in the beef.