SANTA FE, N.M. (AP) – The New Mexico-based startup company for immersive art installations known as Meow Wolf announced Thursday a new retail and entertainment venture slated for Las Vegas.

Meow Wolf said it has signed on as a tenant in an entertainment complex that will offer live music, festivals, corporate events and e-sports video game tournaments, adjacent to retail and dining options.

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The Meow Wolf tourist attraction which has been described as an “immersive, multimedia experiences” at its location in an old bowling alley in Santa Fe, New Mexico on July 31, 2017. (MARK RALSTON/AFP/Getty Images)

The combination indoor-outdoor entertainment complex, known as AREA15, is being designed to hold up to 3,000 people at a time and was scheduled to open in 2019, Meow World said in a news release.

The location is a short drive from the Las Vegas Strip. Artistic details are under development.

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The Meow Wolf tourist attraction which has been described as an “immersive, multimedia experiences” at its location in an old bowling alley in Santa Fe, New Mexico on July 31, 2017. (MARK RALSTON/AFP/Getty Images)

Earlier this month, Meow Wolf announced it was moving forward with a stand-alone exhibit space and music venue in downtown Denver. Meow Wolf CEO Vince Kadlubek has estimated eventual investments in the Denver project alone at $30 million or more.

In Santa Fe, the for-profit company with roughly 200 employees operates a popular interactive exhibit in a converted bowling alley that combines eye-popping psychedelic design work with narrative storytelling.

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The Meow Wolf tourist attraction which has been described as an “immersive, multimedia experiences” at its location in an old bowling alley in Santa Fe, New Mexico on July 31, 2017. (MARK RALSTON/AFP/Getty Images)

The installation starts with a riddle on the doorsteps of a fanciful Victorian house and extends through a maze of glowing passageways and rooms with lasers, buttons and odd musical instruments that respond to the touch.

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The Meow Wolf tourist attraction which has been described as an “immersive, multimedia experiences” at its location in an old bowling alley in Santa Fe, New Mexico on July 31, 2017. (MARK RALSTON/AFP/Getty Images)

The Santa Fe location has expanded to include a gift shop, children’s art studio, food trucks, and a bar for wine and craft beer.

 

Copyright 2018 The Associated Press.

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