NEW YORK (AP) — The publisher of the popular “The Smurfs’ Village” game for the iPhone and iPad has added a warning that virtual items such as “Smurfberries” cost real money — as much as $100 with just two taps on the screen.

An Associated Press story earlier this month revealed how easy it is for kids to buy such virtual items and have them billed to their parents without their knowledge. Like many other free games, “Smurfs’ Village” makes money by selling the virtual goods to advance play.

Capcom Entertainment Inc. updated the game Sunday. When the game starts up for the first time, a pop-up now warns about the option to purchase Smurfberries and the fact that charges come out of owners’ iTunes account, which gets billed to a credit card.

However, Capcom has also made it easier to make a large purchase of Smurfberries in one go. Previously, the highest two-tap Smurfberries purchase option was a “wheelbarrow” for $59.99. Now it’s a “wagon” for $99.99.

“Smurf’s Village” is the third-highest grossing game for the iPad. Other top-grossing “free” games for the iPhone and iPad, including “Tap Zoo” and “Bakery Story,” have $99.99 in-game purchase options and lack up-front pop-up warnings.

Capcom has said that the big-ticket purchase options are useful to adult “power players” who want to cultivate their Smurf villages. But parents have complained about a loophole in the in-app purchase process that children inadvertently exploit.

Usually, the purchases require the owner of the device to enter his or her iTunes password. But there is no password challenge if the owner has entered the password in the last 15 minutes, for any reason. That means that if a user enters the password for a purchase or a free app upgrade, then hands the phone or iPad over to a kid, the child will not be stopped by a password prompt.

Capcom and other game publishers have no control over the 15-minute password-free period, which is set by Apple.

(Copyright 2010 by The Associated Press.  All Rights Reserved.)

Comments (4)
  1. Victoria L Lyford says:

    This is crazy, do you know how many kids play with their parents phones! Mine is 9 and knows to read everything before pushing yes and he is very computer, phone literate so this is not an issue for me, however, there are times we sit in our doctors office and parents with small kids just let them push buttons on their phones. There should be more safeguards so that there are not unnessary charges.

  2. E. Sheppard says:

    They shouldn’t be allowed to charge that much for virtual items. Someone’s liable to get a $10,000 bill from iTunes because their child played with their iPhone or iPad.

  3. Liliane says:

    Children shouldnt be playing On an iphone or ipod without supervision There r other ways of entertaining. Americans are jyst too reckless in imposing limits on children.

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