ARCO Arena To Become ‘Power Balance Pavilion’

January 11, 2011 8:10 PM

(credit: CBSSports.com)

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SACRAMENTO (CBS13/AP) – The owners of the Sacramento Kings have confirmed that a deal to change the name of the local NBA team’s home court will soon take effect.

In a statement released Tuesday evening, Maloof Sports & Entertainment said a broad agreement to promote sports performance company Power Balance will include changing the name of ARCO Arena to “Power Balance Pavilion.”

ARCO, the gasoline station franchise owned by BP, announced earlier they planned to end their 25-year branding of the Kings’ arena.

California-based Power Balance inked a five-year deal that will be “actively supporting the league’s comprehensive health and wellness program that encourages physical activity and healthy living for children and families through grassroots programs and events, products and promotional opportunities.”

Power Balance sells a high profile line of wristbands, bracelets and pendants with embedded holograms the company claims improves athletic performance through holistic methods.

“Power Balance is based on the idea of optimizing the body’s natural energy flow,” according to the company’s website. “The hologram in Power Balance is designed to resonate with and respond to the natural energy field in the body.”

A number of high profile athletes swear by the wristbands’ effects, but the company made headlines last week when they were forced to admit there is no science that backs up their advertising claims.

“In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility. We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct,” the company said in a statement.

Critics railed against the company on Twitter and those who had believed in the bracelet’s power.

The company unleashed a torrent of its own tweets, playing off the word “admit.”

In one, it said: “Power Balance Admits products have been worn during the last world series, nba finals and super bowl champions!”

The name change will take effect on March 1, 2011.

ARCO Arena To Become Power Balance Pavilion

HarDeHar

Perfect partnership, since there is no credible evidence that the Kings are an NBA team either…
Jo

Dumb!!
Gregor

Anyone who ever believed that wearing a bracelet would improve your balance and power is not all there in the first place. Don’t blame others for your stupidity.
Mike

Well, this is just embarrassing..!
Waide Lewis

The Kings must have no interest in being taken seriously. This is a clear lack of self respect by the Kings and will assuredly make them a laughing stock not to be considered respectfully by their own fans…Big, big mistake for a team wanting a new arena.. guaranteed not to happen now! Bad for publicity, bad for the team and bad for Sacramento!.
Richard P

What an effin joke….And we want the US to take Sacramento and the Kings seriously? What a sad day, its obvious the Maloofs are looking to move the team. Thanks for embarrassing Sacramento a little more.
PS

OMG!!!!!!!
Kev Fong

According to the Bee
“Arco has been paying about $750,000 a year for the building’s naming rights”
pulsev2

Outrageous. I give up on these people. Might as well be Snuggie Stadium

Amir

LOL!

http://franchise.nowhomecare.com/arco-arena-to-become-%e2%80%98power-balance-pavilion%e2%80%99.html ARCO Arena To Become ‘Power Balance Pavilion’ | Home Health Franchise

[...] agreement to rename the stadium for the home team’s NBA early entry into force. Read more on CBS 13 Sacramento I can not wait for Bears vs. Packers You can do anything you want with a record of 8-9, my [...]
http://topsy.com/sacramento.cbslocal.com/2011/01/11/is-arco-arena-changing-to-power-balance-pavilion/?utm_source=pingback&utm_campaign=L2 Tweets that mention ARCO Arena To Become ‘Power Balance Pavilion’ « CBS Sacramento – News, Sports, Weather, Traffic and the Best of Sacramento — Topsy.com

[...] This post was mentioned on Twitter by NightLife Immortals, Chuck Prince. Chuck Prince said: Is ARCO Arena Changing To Power Balance Pavilion? « CBS Sacramento …: (credit: CBSSports.com). SACRAMENTO (CBS… http://bit.ly/fSQZGD [...]
FLOP

I don’t believe this is happening. Now it will no doubt be called the “Power Bottom” Arena
Filip Knedlik

I’ll just go with “Power Bottom” arena instead.
tee michael

I have a new name for the kings – the Anaheim Kings. AK for short. It is the sound a cat makes when they are hacking up a furball.
Kathy

Hate the new name. Will just call it the Pavilion.
HarDeHar

Sacramento. The OTHER Oakland…
http://sportsvideo.org/main/blog/2011/01/13/venue-news-vikings-willing-to-fund-outdoor-venue/ Venue News: Vikings Willing To Fund Outdoor Venue : Sports Video Group

[...] said a broad agreement to promote sports-performance company Power Balance will include changing the name of ARCO Arena to Power Balance Pavilion. ARCO, the gasoline-station franchise owned by BP, announced earlier that it planned to end its [...]
Chern Phok

i’ll bet it MADE IN CHINA
kreskowki

Nice entry, thx.
http://thevinespeaks.com/2011/11/04/naming-rights/ The Vine Speaks » Blog Archive » Who gets naming rights?

[...] season—back when we still had NBA seasons, but I digress—my hometown Sacramento Kings announced a name change for their building. What had been Arco Arena since the team’s arrival in 1985 would now be [...]
Dripable

Awfully well written piece of writing…
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http://blogdeomni.wordpress.com/2012/01/18/fantastically-fanatical/ Fantastically Fanatical! « Blog De Omni

[...] concerts and performances (and on the side, enjoy the Shark Tank. I have also been to Arco Arena Power Balance Pavillion to enjoy a Kings game. However, as nice as all of this was, I would do anything in the world to [...]
http://dcfriedland.wordpress.com/2013/05/08/field-of-jeans-are-sports-sponsorships-always-a-good-fit/ Field of Jeans: Are Sports Sponsorships Always a Good Fit? | dcfriedland

[...] the naming rights fell into financial disarray. Just two years ago, January of 2011, the Sacramento Kings ended their 25-year deal with ARCO in order to make room for Power Balance. No more than a year and a half later, Power Balance [...]