KitchenAid Apologizing After Tweeting Joke About President’s Dead Grandmother
St. Joseph, Mich. (CBS13) – Twitter users received a sour tweet Wednesday night after KitchenAid posted a crude remark poking fun at President Barack Obama’s late grandmother.
It was a joke in bad taste on the company’s Twitter account, @KitchenAidUSA. The appliance manufacturer tweeted, “Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president.”
During the debate, Obama made reference to his grandmother.
“You know, my grandmother — some of you know — helped to raise me. My grandparents did. My grandfather died a while back. My grandmother died three days before I was elected president,” Obama said as part of a comment on his stance on Social Security.
The tweet was quickly removed and followed by a series of apologetic tweets from the company’s head of brand, Cynthia Soledad.
“Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion. #nbcpolitics”
“Hello, everyone. My name is Cynthia Soledad, and I am the head of the KitchenAid brand.”
“I would like to personally apologize to President @BarackObama, his family and everyone on Twitter for the offensive tweet sent earlier.”
“That said, I take full responsibility for my team. Thank you for hearing me out. It was carelessly sent in error by a member of our Twitter team who, needless to say, won’t be tweeting for us anymore.”