They used to be a secret right up until the big game, but the Super Bowl commercials are now coming to light long before kickoff.

While the Harbaughs are still keeping their game plans for Sunday’s Super Bowl under wraps, the companies behind the Super Bowl commercials are hyping them more than the game itself. The game plan? Create buzz on social media, posting teasers or asking fans to vote for a spot.

Many of the commercials below are already on YouTube, with the strategy being that they’ll get even more attention, exposure, and drive viewers to tune in for more on Sunday. Will that strategy prove successful? It’s up to the fans to decide.

Here some of the ads. We also included one at the very bottom from the past that never made it to air. It has a lot of bleeped-out bad words.

Toyota’s Super Bowl Commercial Starring “The Big Bang Theory’s” Kaley Cuoco.

Go Daddy commercial – Nerd scores open-mouthed kiss with model Bar Rafaeli

Go Daddy commercial – Not As Sexy, But With Cameo By Danica Patrick

Blackberry Shows Off Newest Phone, Which Looks Like A Certain Other Phone

Volkswagen — Come On, Get Happy

Wheat Thins — Night Vision

Cars.Com Commerical Teaser – We’ll Bring The Drama

Kate Upton Mercedes Benz – You Missed A Spot

Coke

Bud Light – Swear Jar (Never aired, but was posted on YouTube)