Winter Blast Boosting Sierra Businesses Hurting From Drought

The winter weather rolling through Northern California is helping Sierra businesses who haven’t seen much snow this season.

As much as half a foot fell on Wednesday night in the Sierra in addition to a few flurries during the day Thursday.

Travelers had to slow down as cold temperatures kept roadways a bit icy.

But while making it up to the summit may be a little tougher on the roadway, it may be well worth it at places like Sugar Bowl.

“I think it’s really exciting,” one skier said. “It hasn’t been like this at all this year, and it’s just really fun out there.”

Thursday’s storm is hopefully just the start as resorts plagued by a rough 2013 that extended into 2014 are hoping for several feet this  weekend.

“We are hoping for this weekend, and obviously next weekend, for our rentals and lessons to come up,” said Kyle Jost with Sugar Bowl Ski Resort. “Come up and learn how to ski or snowboard.”

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