With several small business brick-and-mortar stores keeping their doors open, while at the same time venturing bravely into e-commerce, it’s the job of a digital marketing agency to ensure their online presence is getting the best possible foot-traffic. That’s where entrepreneur and founder, Christ Post, comes in. As CEO of Post Modern Marketing, Chris has been helping Sacramento’s small businesses build better websites since 2010.
What are your duties?
“Overseeing a digital marketing agency composed of 10 people, and anywhere from 10 to 20 projects at a time. I meet with our various directors (CFO, COO, CMO and Sales) to make sure the company is healthy both from a financial and marketing level, and also that my team is living up to the strict customer service standards I expect.”
What parts of your job do you most enjoy?
“To be honest, there isn’t much I don’t enjoy. I love the people I work with and the customers we serve. I love being creative and seeing the results of that creativity translate into real dollars for our clients. It’s one of the best feelings in the world! I’m a computer and marketing geek at heart, so I would be doing this for fun if I did not do it professionally.”
Has your education helped you?
“I attended private high school (Christian Brothers H.S. in Sacramento) and received a degree in business administration and marketing from CSU, Chico. It definitely helped in more than just the educational content I absorbed, but also how to work with a diverse group of people. My business classes provided a well-rounded exposure to all the different areas of a business (operations, finance, sales, marketing, etc.) and that has been very helpful as a business owner.”
Any advice to marketing newcomers?
“The digital marketing industry changes rapidly, but it’s a fascinating industry to be in with nothing but growth forecasted ahead. I would advise people entering this industry to learn about technologies, such as marketing automation and analytics as well as embracing inbound marketing as a philosophy. These skill sets will become very valuable as more advertising dollars shift to digital.”
Paulo Acoba is a California native raised in the Bay Area and living in the Central Valley. He enjoys distance running, cycling and grassroots motorsports. He holds a degree in management from the University of California Merced. Paulo has been writing for Examiner.com since 2012 and covering the Fresno area.